Badgequo Asda 2023

Asda & Badgequo – 28 t h Ju l y 2022

• Introduction to Badgequo • Badgequo and Asda partnership • Moving forward together into 2023

I n t r oduc t i on t o Badgequo

• Established 1984 • Long history of design and supply of colour cosmetics and toiletries • Fast fashion - quick to market, high rate of NPD and always striving to make affordable quality cosmetics available to everyone

• Three main tranches to our business: 1. Single piece cosmetics & accessories 2. Gift sets 3. Specialist private label partner to key retail partners

I n t r oduc t i on t o Badgequo

• Single piece cosmetics & accessories under lead brands of Technic and Body Collection • Retail value of our brands £30m +

I n t r oduc t i on t o Badgequo

• Seasonal and year round giftsets under the lead brands of Technic, Body Collection, Vintage, Chit Chat and Man’stuff • Retail value of our brands £25m +

I n t r oduc t i on t o Badgequo

• Private label gift sets leveraging our global structure and wide network of manufacturing partners • Asda is our main focus

Badgequo & Asda pa r t ne r sh i p

• The partnership we have built has been a success for both sides - as we work together closely in partnership! • Seven years of supply • Covering many Asda seasonal branded projects • Make Me Up, Be Your Own You, Cosy Up, Happy Pamper, Novelty.. • And now Disney from 2022!

Badgequo & Asda pa r t ne r sh i p

• We as a team ensure the following key underlying principles are always present in everything we do for Asda:  Flexibility and understand your aims

 Simplicity – common sense in a complicated world  Reliability – always on time and fast to market

 Respect – treat Asda’s brands and ambitions as we would our own  Transparency – proactive assessment of your ideas and propose solutions  Honesty – never over promise  Teamwork – in our team and in partnership with Asda colleagues

Badgequo & Asda pa r t ne r sh i p

• The strengths that we bring to the partnership have always benefited both of us:  In depth knowledge of Asda’s processes and systems  Experienced fashion led NPD team bringing 100’s of products a year to market, allowing Asda access to that base  Local – face to face solution and problem solving cannot be underestimated in today’s virtual world  Wide base of Asda/Walmart accredited factories  Local teams in Hong Kong and China to oversee Far East activity  In house technical teams – design, regulatory and packaging

Badgequo & Asda pa r t ne r sh i p

• The team we dedicate to the Asda partnership brings a wealth of experience, manpower and skills to benefit what Asda need to achieve:

Managing Director - Matt Goldstein

COO - Pauline Ferguson

Head of Product Delivery - Nicola Brown (Asda Lead)

Design Team x5

Regs Team x3

Technical & QA Lead

Far East Team x4

Packaging Team x2 Stock planners and logistics x2

Mov i ng f o rwa r d t oge t he r i n t o 2023

• Capacity:  We continue to invest in people and skillsets to broaden our team as we grow quickly  We are careful through our people strategy to retain key talent • Shifting our private label capacity to focus on Asda:  We continue to assess and streamline less commercially viable private label business  We are moving smaller private label business to branded ranges • We are well positioned to listen to your aims for 2023 and to help further grow the gifting offering through our on-going partnership:

 Landed Disney all year round  Disney 2023 seasonal FOB  Other Asda ranges 2023

Thank you!